Sunday, May 1, 2011
Wednesday, April 27, 2011
Saturday, April 16, 2011
Almost Finished Poster?
Poster aimed towards middle and high school students. I have heard some students with Pars refer to themselves as having broken equipment, so I wanted to go in that direction. Instead of actual equipment, though, there are different silhouettes of athletes, and one, lone figure at the bottom, next to the information about Pars.
Almost Finished Logo?
I've been reworking the logo, obviously. My earlier rough of this particular logo had an x-ray frame around it, but since only a few people I spoke to had actually seen an x-ray, and didn't understand the need for the border, I dropped it. I also didn't want it to come across as a chalk board.
I have been doing some color research and decided to go with the blue, teal, and green to lessen the rather medical looking black and white logo. The colors are bright and youthful, like what the campaign is aiming towards to educate.
The bones are three lumbar vertebrae, the lower one where the stress fracture usually occurs. Hopefully it comes off as... not a dog fundraiser, now.
Friday, April 15, 2011
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