I've been reworking the logo, obviously. My earlier rough of this particular logo had an x-ray frame around it, but since only a few people I spoke to had actually seen an x-ray, and didn't understand the need for the border, I dropped it. I also didn't want it to come across as a chalk board.
I have been doing some color research and decided to go with the blue, teal, and green to lessen the rather medical looking black and white logo. The colors are bright and youthful, like what the campaign is aiming towards to educate.
The bones are three lumbar vertebrae, the lower one where the stress fracture usually occurs. Hopefully it comes off as... not a dog fundraiser, now.
I think it looks great!!! I definitely think this is better than the dog.
ReplyDeleteI agree! Best One!
ReplyDeleteAllison,
ReplyDeleteConceptually this is a good direction. Some suggestions for refinement:
If you look at the two parts (they are not yet integrated), the vertebrae are heavier, more complicated. Consider stylizing the bones further by making them more similar. You can keep the space between the bones similar even if it's not a literal or representational image. You could add some element to the bottom vertebrae to indicate "break" or a lighter line weight to indicate "weaker". I would also reduce the size of the overall bone shape and move this part closer to the type. The vertical left edge of the 3 bones can be aligned more to accentuate the vertical and perhaps the erectness of healthy bones? Does the 3rd bone need to move to the right as it does or wlll the addition of a break convey enough about PARS?
The type: Did you explore other fonts? This font has thicks and thins but doesn't hold up to the complexity of the bone shapes. The bone illustrations have neg/pos relationships in them that now need to be considered in terms of font choice.
Color: Even though your audience is youth, the colors for this medical condition don't have to be "cheery" or "medical". Viewers will understand the bones, even as x-rays, because this is how we know what bones look like except on skeletons.
X-rays are the form that one would learn about PARS. Whatever your package palette, the logo will have to work, weights and all, in b/w.