Final Logo and Poster Projects

Final Brochure Project

Final Web and Open Projects

http://www.appstate.edu/~ac77051//ParsWebFinal/ParsAbout.html






http://www.appstate.edu/~ac77051//PersonalWebsite/NewPortfolio.html

Almost Finished Poster?

Poster aimed towards middle and high school students. I have heard some students with Pars refer to themselves as having broken equipment, so I wanted to go in that direction. Instead of actual equipment, though, there are different silhouettes of athletes, and one, lone figure at the bottom, next to the information about Pars.

Almost Finished Logo?

I've been reworking the logo, obviously. My earlier rough of this particular logo had an x-ray frame around it, but since only a few people I spoke to had actually seen an x-ray, and didn't understand the need for the border, I dropped it. I also didn't want it to come across as a chalk board.

I have been doing some color research and decided to go with the blue, teal, and green to lessen the rather medical looking black and white logo. The colors are bright and youthful, like what the campaign is aiming towards to educate.

The bones are three lumbar vertebrae, the lower one where the stress fracture usually occurs. Hopefully it comes off as... not a dog fundraiser, now.

New Concept

Brochure:

I am trying to find a better quality image to use for the x-ray, as well as some other diagrams. I am also photoshopping the photos to better match the colors (the green and the blue).

Size is 5"x7" per page, so 5"x14" per spread.

Poster:

Concept — using "broken equipment" to correspond with the Pars Fracture. Once concept is finalized, I will clean up the images, deflate the balls, and add some more sports related things. I also want to put in a spine or a bone. Not sure how that will come across just yet.

Logo:

Active Scottie Dog to represent the youth athletes most effected by Pars.

Wondering if the lines of the dog should be thicker, to match the lines in the font, more.